How do you explain success? What factors are there behind your success? What key ingredients you put in your business to achieve success? Which key strategies you use which makes you a successful entrepreneur? How much effort you are doing to remain genuine in your work? These are some really common questions of a successful businessman or entrepreneur. When you step forward to ask these types of questions from successful entrepreneurs, mentors or corporate trainers; they come up with a detailed answer and a detailed plan that you must follow to achieve success. One main element which almost every successful person highlights is Authenticity, genuineness. Authenticity and the right direction are just initial elements for your entrepreneurial success.
The importance of authenticity is a lot in any successful business. Being authentic is being original and genuine in what you do. For your entrepreneurial success you need to be truly you. Your truth matters a lot and it raises value and profits for refining your business.
Your authenticity works positively in your business’s growth because it creates your very identity; gives density to your business’s products and services; gives guarantee to clients that whatever you’re offering is of really high and good quality. Moreover, it makes people know how your services are benefiting them; and marks you as a highly reliable and trustworthy business.
Authenticity is the key element to entrepreneurial success and it’s a fact!
Luckily there are many easy and effective ways which assist you to build or even improve your authenticity to ensure success in your business.
Be You, Be Real:
First of all, be YOU… Be Real… Be Authentic. You can be real by building a purpose for your business instead of just making money. Apply your principal ethics, aims and theories to the way you approach to every trait of your business. Also give time to listening and understanding to your colleagues or co-owners; and don’t put things on others forcefully, because that will develop a really negative effect.
Be Consistent:
Furthermore, consistency is a major step quality which you need to adopt to assure your authenticity. It is significant to adapt your approach to a particular policy; and be consistent in your central message, style and distinctiveness throughout for ensuring good strength and trustworthiness of your business.
Backup your Words with your Actions:
Most of all, authenticity comes when you backup your words completely. Therefore you must deliver your promises effectively and remains transparent in your intentions and proves whatever you claim. This can avoid any embarrassment which could be caused by making a reputation on people of not to listen to you or pay you any attention because you have lack of substance underneath your words. And, you must remain loyal to your mission and values; and do not publish anything deceptive regarding your business.
Respect Privacy:
It’s an important aspect of authenticity to respect privacy of your customers because it’s a matter of your honesty. Therefore, your customers trust you to guard their privacy so don’t break their trust by leaking out their personal details to other organizations or any other person. Try to pacify your customer’s fears that they might have regarding their private information being shared with you by clearly stating your privacy policy to them. In addition, make sure someone is always there to answer your customer’s queries and making their information confidential in person.
Show your Reputation:
Declaring your reputation also plays a role towards your authenticity. Since feedback from your clients, either positive or negative, always makes your position authentic towards them; their reviews have a strong influence on your potential clients and customers, therefore, always make them visible on your social media or websites. Always remember that your flawless feedback list would always put a sense of disbelief in your customer’s hearts. Tributes that your customers paid you are really significant so show them proudly. These all things back up your authenticity.
Authenticity can never be developed or boosted overnight. It’s a gradual process of your customer’s trust being built in you and your business. Put your loyalty and genuineness in your work and it will be pay you off tremendously in a long run.
Image Source: http://www.socialworker.com/feature-articles/your-social-work-brand/authenticity-and-your-brand/