When trying to expand your business, you’re always seeking enhanced ways to nurture healthy relationships with your clients. These relationships are built through communication with customers, which occurs via different methods like emails, phone calls, virtual meetings, or even texting. But none of these ways are as powerful and efficient as in-person meetings. In-person meetings are vital for your business. It allows your customers to see your human side as well, rather than recognizing you just by your business or your company name. In-person meetings are beneficial for your client-relationship growth which ultimately affects your business by bringing new or making existing clients permanent.
Having in-person meetings actually adds up an essence of reality into your situation. On the other hand, emails and phone calls just provide basic and formal information you need to carry out your task or deliver your information. Emails are generally robot-monitored by default in many organizations; and phone calls are only a better option for a quick exchange of information. In-person meetings seem to have great importance if you are new to your main client and want to know something really vital.
Build Strong Client Relationship:
In-person meetings play an important role in building and sustaining strong client relationships. You can connect with your clients in a better way by meeting them in person. Frequent small talks are vital if you want someone to be your client for a long run. You spend time with your clients and have off-business and informal talks as well. You talk about each other’s interests and families and hobbies; which you never come across in emails and phone calls. This helps in building a comfortable relationship with client and your professional rapport will be affected accordingly.
Interpret Client’s Words Efficiently:
Physical meetings provide a much better way to understand what and how your client is conversing with you – either seriously or sarcastically; because his body language, facial expressions and voice tone will translate his words efficiently. A good body language is healthier than just a verbal language. Meanwhile, focus on your own body language as well and ensure that whatever messages you are sending are the right and appropriate ones for your client and the current situation. You can make possible changes to your words as well by reading your client’s emotions of fear, sincerity, empathy and others through body language.
Get Comprehensive Overview of Client’s Environment:
Personal meetings; when carried out each other’s company or workplace; provides a better and detailed overview of business environment of both parties. Your first impression on your client builds an idea of how your future business is going to carry on. Your workplace might be stressful for your employees and workers or it might be relaxing. You might have things messed around or your place might be a tidiest one. These perceptions give your client a great initial point to build right business approach. Therefore, before carrying out any physical meeting, make sure your physical presentation speaks itself. Your workplace is tidied up and your employees are comfortable under your bossy-attitude. You organize your things to a better degree as well.
In-person meetings are not always possible because many businesses function on a global level. However, whenever possible, you must meet your client or prospect personally or you may also invite him to your workplace or for a lunch or dinner. This will help greatly in developing a better connection between you two through some formal talks, laughter, informal jokes, and finally a good tied-up deal.
Image Source: http://blog.groundlink.com/travel-risk-management/4-reasons-in-person-meetings-will-never-be-obsolete/